ETM (Entertainment This Month)! These ads were for a mail order comics buying service that was big back then. They also would mail out these full color catalogs of all the comics coming out.
This particular ad was how i found out about Image Comics. I don’t think I was really on the internet or anything at that point and had no concept behind the business of comics at the time, so when I saw this ad I just thought they were advertising a couple of new Marvel Comics. The description of Youngblood even says a “Hot new team of mutant heroes!” It’s crazy how hot the X-Men were back in the 90’s that books would be advertised on the merits of including mutants.
The big window advertises Marvel Cards Series 3, a set I did not dig. While the series featured some great art (the Larsen Spider-man particularly comes to mind) the design of the cards featured a black space background/border on every card which made the series look very uniform, dark and just not that great looking. I collected some of these, but it was the 1st Marvel Cards set I did not complete. They’re still the worst looking Marvel Cards set, in my opinion. I know the set has it’s fans. Even Series 4, which didn’t have the benefit of the Image defectors, looked better just because of the design layout. Again, in my opinion. Check out my homie Ed’s Tumblr http://aguywithsomemarvelcards.tumblr.com/ , if you wanna see some more Series 3 to see what I’m talking about.
Looking at the comics on this list is the closest I can come to traveling back in time to a comics store of my youth. Spider-man 30th Anniversary Hologram covers, Batman:Shadow of the Bat #1, The Infinity War, the 2nd Robin mini-series, and the Valiant launches- so many comics I loved.
bmredfern said: I remember these ads! This was how I knew what to want back in the day. Spectacular pull. Not sure if I ver ordered anything (think I probably did), but the gold New Mutants 87 was there for a long time….